Hilton’s Newest Extended-Stay Hotel Chain: LivSmart Studios
Hilton, one of the world’s leading hotel chains, has recently announced the launch of its newest extended-stay hotel chain, LivSmart Studios. The chain, previously known as Project H3, is set to open its first location in Kokomo, Indiana, by the end of this summer. With over 350 deals already in the negotiation stage, LivSmart Studios is poised to become a major player in the extended-stay hotel market.
LivSmart Studios is Hilton’s latest addition to its portfolio of 22 brands, which includes premium economy hotel chain Spark. This move is part of Hilton’s strategic initiative to expand into more affordable hotel segments. The company has recognized the growing demand for extended-stay properties, especially after the success of such hotels during the pandemic.
Extended-stay hotels have proven to be resilient and profitable, attracting essential workers in industries like construction and healthcare, as well as individuals looking for temporary residences. Marriott and Hyatt have also entered the extended-stay hotel market with their brands, StudioRes and Hyatt Studios, respectively.
Chris Silcock, president of Hilton’s global brands and commercial services, stated that LivSmart Studios is an opportunity for Hilton to better serve long-stay guests. Hilton aims to meet the needs of the ever-evolving traveler by strategically building brands for every guest and travel occasion.
LivSmart Studios by Hilton is designed for travelers expecting stays of 20 nights or longer. The hotels will feature common areas such as outdoor patios with grills, communal fire pits, fitness centers, and laundry facilities. Guests will also have access to retail markets and enjoy complimentary grab-and-go breakfast items.
The apartment-style studios will offer fully-equipped kitchens with full-size refrigerators, dishwashers, microwaves, and two-burner stovetops. The guest rooms will feature multipurpose furniture, creating versatile spaces for work, relaxation, and sleep. Hilton has also hinted at a unique on-property elite benefit strategy for LivSmart Studios, similar to Marriott’s approach with StudioRes.
Rates at LivSmart Studios are expected to average around $100 per night, making them an attractive option for long-stay travelers seeking affordability and comfort. With its focus on providing quality amenities and catering to the needs of guests staying for extended periods, LivSmart Studios aims to carve a niche in the competitive extended-stay hotel market.
The launch of LivSmart Studios marks Hilton’s commitment to innovation and meeting the evolving demands of travelers. As the brand continues to expand and more locations open, Hilton aims to solidify its position as a leader in the extended-stay hotel segment.
In conclusion, LivSmart Studios by Hilton is set to make its mark in the extended-stay hotel market with its affordable rates, well-designed amenities, and commitment to providing a comfortable and convenient experience for long-stay guests. With its first location opening this summer, LivSmart Studios is poised to become a popular choice for travelers seeking extended-stay accommodations. Hilton’s entry into this segment further solidifies its position as a leading hotel chain catering to a wide range of traveler needs.